Adding Services to a Truck Repair Business
Adding a service is one of the quickest ways to grow without finding new customers: the trucks already coming to you need more than you currently offer. It also helps new customers find you, because callers search for the specific help they need. This guide covers how to pick services, common options, and how to make sure each new service shows on All Roadside.
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How to pick a new service
- What do customers ask for that you send away?
- What fits your equipment and skills?
- What is under-served in your area?
- What fills slow days?
- What does it cost to start, and how quickly will it pay back?
Common additions
Annual federal inspections
Schedulable, recurring work that brings fleets back. Requires qualified inspectors.
Trailer repair
Lights, brakes, air lines, landing gear, doors and floors. Many fleets have more trailers than tractors.
Reefer unit service
Refrigeration units need specialized training and parts, and broken units are urgent.
Tire service
Shop or mobile tire service. See mobile truck tire service.
Aftertreatment and electrical diagnostics
Emissions system cleaning and diagnostics, and electrical troubleshooting, are common needs.
Mobile service or preventive maintenance at fleet yards
A service truck extends a shop's reach.
Towing or roadside
Some shops add light or heavy towing to capture whole breakdown jobs.
Halfway: each new service is a new way for callers to find you. Update your All Roadside listing whenever you add one.
Launching a new service
- Train or hire, and get any required qualifications.
- Buy the right equipment and stock.
- Set pricing.
- Tell existing customers by email and on invoices.
- Add it to your website with its own page.
- Add it to your Google Business Profile.
- Add it to your directory listings.
Measure it
Track jobs and revenue from the new service. Give it a few months before judging.
Do not overreach
Offering a service you cannot deliver well hurts your reputation. List only what you actually provide.
New services and All Roadside
Callers often search for a specific service in a place. All Roadside problem and area pages are organized around that, so each service you list is another way to appear. A Pro listing covers every service category at that location, so adding a service does not add a fee. Sponsored spots are sold per category per area, so you can bid on just the services you most want to grow.
Frequently asked questions
How many services should I add at once?
One at a time is usually best. Launch a service, get it running well, measure the results, and then consider the next. Adding several at once spreads training and attention thin.
Should I add a service just because a competitor offers it?
Only if it fits your skills, equipment and customers. Copying a competitor without demand in your own customer base can tie up money in tools that sit unused.
How do I know if a service is under-served in my area?
Notice how often callers say they could not find anyone, how often you refer work away, and how far fleets travel for it. Searching your area on directory pages also shows how many providers list that service nearby.
Will adding services cost more on All Roadside?
Not on Pro. One Pro listing covers every service category at that location. Free listings also show the services you select. Sponsored placement is the only option sold per category, and it is optional.
What if I stop offering a service?
Remove it from your listings, website and Google profile right away. Callers who reach you for a service you no longer provide are frustrated, and the call is wasted for both of you.
Should a towing company add repair?
Some do, because a tow plus a repair keeps the whole job in house. It requires a shop or service truck and qualified technicians, so plan carefully before announcing it.
How All Roadside fits
Drivers and dispatchers search a truck problem in a place, land on All Roadside city, interstate, exit and problem pages, and call a provider from the directory.
- Free: name, phone, address, hours and services on the area pages that cover you, closest first, below the paid sections, no photos.
- Pro: $99 per month per listing, or $990 per year. Rotates in the Pro section above all free listings and covers every service category at that location.
- Sponsored: an add-on to Pro. Two spots per service per area, shown above Pro, won by the highest monthly bid. Starting bids vary by city size.
- Platinum: invite only, top of the list with rotating first place, for roughly the top 10 percent of providers in an area, chosen on answered calls, driver feedback and service quality.
Coverage is your home town plus 25 miles for shops, or plus 30 miles for mobile repair and towing. Add a listing in another town to reach farther.
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